Job Description:

Role: Social and Digital Marketing Executive

Location: Kettering

Hours: Full-time, Monday to Friday (office based)

Salary: £28,000 per annum

Want to put your creative skills and digital marketing experience to good use? An excellent opportunity has now arisen for a Social and Digital Marketing Executive to join a well-established client.

• Manage social media – Plan content calendars, schedule posts and manage social media feeds across platforms including Instagram, Facebook, LinkedIn and TikTok, engaging with new and existing audiences.

• Create engaging content – Write social media copy, develop website content, design graphics, take photographs and shoot and edit short-form videos using a smartphone and editing tools.

• Manage digital campaigns – Support and deliver paid advertising campaigns across Google Ads, Meta Ads Manager and LinkedIn Ads, ensuring all promotional content aligns with brand guidelines.

• Improve online visibility – Optimise website copy, meta descriptions and keywords to improve SEO and increase organic search traffic.

• Support email marketing – Plan, create and schedule email marketing campaigns to engage both new and existing customers.

• Track performance – Monitor campaign performance using Google Analytics and social media insights, measuring engagement, reach, conversions and ROI to improve future marketing activity.

• Support award submissions – Research and write compelling entries for industry award submissions.

• Keep the website up to date – Update website content with key information, photography, statistics and relevant business updates.

• Research the market – Monitor competitor activity, industry trends and emerging digital marketing tools to identify new opportunities.

• 2–3 years' experience within social media and digital marketing.

• Proven experience managing social media platforms and creating engaging content.

• A great photographic eye and the ability to create and edit video content.

• Strong written and verbal communication skills, with excellent copywriting ability.

• Experience using social media scheduling tools and email marketing platforms.

• Knowledge of Canva, Adobe Photoshop, Illustrator and Premiere Pro.

• Experience with Google Analytics, Meta Insights and SEMrush.

• Salesforce experience would be advantageous.

• A creative, proactive and enthusiastic approach with strong commercial awareness.

• Excellent attention to detail and analytical skills, with the ability to interpret data and turn insights into action.

• Ability to prioritise workloads, manage multiple tasks and work under pressure.

• Must hold a full UK driving licence.

If you are interested in this role, please apply below with your most recent CV.

BEDFORDPERM

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