Job Description:

Hospitality Trade | Northwest | £26,000–£32,000 basic | OTE £45,000 Year 1 | Uncapped thereafter | Liverpool Base

This is a role for someone who genuinely enjoys the challenge of opening doors — not someone who's looking to manage relationships that already exist.

There's no established territory to inherit. No marketing team feeding warm leads. No well-known brand name doing the groundwork before you arrive. What there is: a strong product at competitive pricing, a business with real momentum behind it, and a patch full of restaurants, cafés, and hospitality operators who need what we sell — they just haven't heard from us yet.

If that sounds like a problem to you, this probably isn't the right fit. If it sounds like an opportunity, keep reading.

Who we are

We’re &serve — a specialist hospitality fit-out company, building restaurants, hotels, nightclubs, and coffee shops across the UK. We know this sector inside out.

We’re now launching a dedicated catering supplies arm, offering smallwares — crockery, cutlery, glassware, kitchen kit — at trade pricing with next-day delivery. It grew naturally out of the supply chain already in place for our fit-out projects, and now it’s ready to stand on its own. The infrastructure is in place, the pricing is competitive, and the website is live.

We just need someone to go and drive it.

The role

This is a field sales role in the truest sense. You’ll be boots on the ground — walking into venues, building relationships with the people who run them, and owning the full sales cycle from first contact to closed order.

You’ll generate your own leads and get yourself in front of decision-makers. There’s no handoff and no committee. What there is: autonomy, a warm CRM of around 400 existing contacts to support your early conversations, and the backing of a well-established business with a credible name in the sector.

For the first three months, KPIs are activity-based — meetings, touchpoints, quotes. Revenue targets come once you’ve found your rhythm. After that, the ceiling is yours to set.

Year 3 looks very different from Year 1. We’re growing — new acquisitions, new verticals, and national expansion in the pipeline. If you come in now and perform, you’ll grow with us.

What we’re looking for

You’ve sold B2B before, and you understand that no doesn’t mean never, and that the second visit often beats the first.

Industry background is a bonus, not a requirement. If you can walk into a room of strangers and walk out with a meeting booked, we can teach you the rest.

We’re looking for someone who:

• Is a natural communicator — people warm to you quickly and trust you easily
• Is resilient — you take rejection in your stride and use it to refine your approach
• Is self-sufficient — you find solutions, not reasons why something can’t be done
• Is ambitious — you want to build something, not just fill a vacancy
• Holds a full UK driving licence

One honest note: if you’ve spent a decade working a comfortable book and are looking for somewhere to maintain rather than build, this likely won’t be the right environment. The reward here is real, but it requires someone who’s genuinely motivated by the challenge of new business development.

The package

• Basic salary: £26,000–£32,000 depending on experience
• OTE Year 1: £45,000
• OTE progression: +£7,000–£7,500 per year
• Commission structure: activity-based KPIs initially, then uncapped revenue commission
• Expenses, laptop, and phone provided
• 25 days holiday + bank holidays
• 6-month probation period
• No degree required

How to apply

Send us your CV alongside a short note — a few lines is fine — on the field sales role you’re most proud of. What did you sell, who did you sell it to, and what were the results?

No cover letter needed. Just the facts.